I almost always use milk, or some mixture of water and milk, and this product was no exception. I had actual cow's milk on hand this time, and it worked pretty well. And like I said, it looks just like ordinary oatmeal. But it certainly doesn't taste that way.
The barley, rye, and flaxseed add a little to the flavor, of course, too, but the dominant taste was most definitely that of the black tea and its accompanying spices. The diverse grains create a nice hearty texture, and it blends together in a really pleasant way.
I really didn't expect chai-flavored oatmeal to work at all. I thought this product would be a total bust.
But I think this product is worthy of 8 out of 10 stars.