Archer Farms Salted Caramel Gelato

I feel like this salted caramel craze has reached its peak and is starting to wane at this point. I'm not sure when it started. Ten or fifteen years ago, caramel wasn't really a big thing. But then people started adding the words "salted" or "sea salt and..." before it, and suddenly, it was all the rage.

Here are the search results for "salted caramel" from another popular food blog you might be familiar with. Tons of results. We've even seen Sea Salt Caramel Cookie Bites from Archer Farms in recent years. In the end, I think this trend is just a phase; a fad, and it will be over soon. I think most of these salted caramel products are overrated and overhyped, with only one or two exceptions in my experience.

So all that being said, my rant is over, and we can objectively look at this new ice cream flavor from Target. The first thing that jumps out at me is the packaging. Fancy. Much more "top-shelf" than your average store brand ice cream. That shiny golden band around the lid looks good enough to eat just by itself. You could cut a hole in the middle of the lid and use it as a halo for an angel costume in this year's Christmas Nativity.

Or not. Yes, I know I'm digressing. Forgive me.

I just don't have much to say about the ice cream, er, excuse me, gelato, itself. And it is proper gelato, not ice cream. That is an important distinction. It's denser than ice cream, made with milk rather than cream, and has less fat than most American ice creams.

It also contains both corn syrup and HFCS. And carrageenan. Not a fan of any of those ingredients.

The flavor is basically what I expected. It's smooth and silky and slightly salty, but not particularly memorable. The caramel ribbon, at least in my pint, was mostly found in a column right down the center of the product, much like the Ben and Jerry "Core" ice creams. You can taste the butter, and it plays all right with the caramel, but in the end, I think I'd prefer a vanilla base. The mouthfeel's a bit goofy as well.

I can't say I hated it, but I can't really see myself ever purchasing this flavor again, either.

I give this gelato 6 out of 10 stars.